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If you are a new blogger or someone that has been blogging but never really used Pinterest to promote your blog, this is for you.
This is the first of my 5-day Pinterest clean up series. You will learn how to get started with Pinterest from scratch, get set up, create boards and pin images and how you pin to get blog traffic.
Pinterest marketing tips explained in plain English, with a strategy that works.
How can I say my strategy works?
Because I was able to bring my Pinterest reach to over 830,000 monthly views.
Some of my pins have converted to over 4,000 pageviews to my blog.
And I am going to take you through the exact steps I took to get here.
I understand Pinterest is ever changing but is still an evergreen source of traffic. You can send a pin out once and if it’s your best performing one it can bring you traffic and sales 6 months down the line.
Note: Those are three essential basic steps, and if you haven’t already done them, now is the time to do it.
First, let’s create some boards.
You will need to create personal boards, and join some group boards to start pinning. And a board with only your Blog pins in it.
You can drag and drop your boards to arrange them in the order you like. Take a quick look at my Pinterest profile here to get an idea how it looks.
The first board should be your own BLOG board. I named mine – One Fine Wallet. Here I share only my own pins.
The next set of boards are my personal boards- Boards I created relevant to my niche. So for me, its work from home, blogging and money making boards.
And finally you have your group boards.
Personal boards are the boards YOU create and everytime you pin to it, your followers get a chance to see it. Group boards are boards SOMEONE else creates, but if you join one, you can share your pin and THEIR followers get to see your pins too. So if you have 200 followers. Everytime you share a pin your 200 followers stand a chance to see it. And if you join a group board with 10,000 followers- then 10k people get to see it.
This is when joining right group boards help your traffic. Don’t worry if you don’t get accepted into group boards as a new blogger. There is a way to deal with this and will explain it to you more in the next lesson.
Before you start your pinning make sure you have your keywords in place. You don’t need to be an expert at this. It’s pretty simple. You hit a few keywords in the Pinterest search bar and just below it you see a list of words that pinners are using to search for something on Pinterest.
If someone on pinterest was searching for a vegan brownie recipe. You want your pin to show up right at the top of their search results. The only way Pinterest will find you is if you “tell them”. You can let Pinterest know what your pin is about if you add the right keywords in the right places.
Pinterest sizing and board covers
Right now the recommended size is 600 x 900px and anything longer than 1260px seems to be cut on the feed. I usually do my pins with a 600 x 1200px dimension. I still believe longer pins perform better – atleast in my case my best pins have been the long ones.
Board covers – I honestly wouldn’t worry too much about it. But if you are keen to create one, size them at 500 x 500 on canva. Creating boards covers can sometimes be time consuming – especially because you are trying to design and brand your pins. I got carried away doing this and spent a whole week designing and re-designing before I was fully satisfied.
Now back to the keywords.
Where do you place them? Lets start from the top.
1. Profile name
2. Bio description
3. Personal board description
4. Pin descriptions
When you are adding your keywords, try not to ONLY add keywords without forming a meaningful sentence. Here is an example.
Keyword stuffed pin description – cure common cold | cold | home remedies | cold remedies | treat cold.
People friendly pin description– In 10 easy ways you will learn how to cure common cold with simple home remedies
You want to place as much keywords as you can. But to a common pinner that is reading your pin description- they might be put off by what you write, if its only a bunch of words.
Remember you are writing for Pinterest to find you and for People to like you. You need to balance this out in your pin description. You can’t take sides here.
Your bio profile description should also be in plain English WITH your Keywords.
PROFILE NAME & BOARD DESCRIPTION:
You can stuff keywords in your personal board description and your profile name. Yes. Add as many RELEVANT keywords as you like and this is good.
Because everytime you add a pin to one of your OWN boards, each pin you add pulls the keywords from that board telling Pinterest what that pin is about.
Say I have a pin about blueberry vegan muffin and add it to 2 of my OWN boards – muffin board and vegan breakfast board. Pinterest now understands this and everytime someone searched for,
Muffins, Vegan, Vegan breakfast, or Blueberry, your pin might show up especially if it’s doing well.
Your homework today
Re-check your Keywords
Here’s where you check,
1. In your bio – Is it friendly and has keywords incorporated that flows like a sentence?
2. Is your board description and profile name well keyworded – This doesnt need to be in a sentence format. You can have JUST your keywords here.
3. Do each of the pins from your blog/website have high ranking keywords. Are your PIN descriptions keyworded as a sentence?
4. Are all your own boards and group boards relevant to your niche, and not the SHARE ALL pins type of boards. If yes – you can either chose to leave the group or not pin to them.
If you have created any of your own boards that are not relevant to your blog you can just make it a secret board. This way no one else sees it and you can bring it back any time without having to delete it.
Join our list of growing subscribers to make sure you get the entire series of “Pinterest Clean Up”
And if you have any questions leave them below so I can help.
If you are looking to make your first $1,000 blogging I wrote this guide that will help you make sales through affiliate marketing and improve your pins to get more click throughs.
I contribute most of my Pinterest success to tailwind- start your free trial of 100 pins HERE.
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